Benefits

Clients who have used our services list a number of important benefits to their businesses - remember that committing a cultural 'no no' is not a soft benefit, it will be the difference between winning or losing, between success and failure in the region.

Benefits include:

Having an office base in the region (however small) is an advantage and will be respected
Showing a moderate level of good manners and etiquette will be respected and show you are serious about a long term business relationship
Making sure you have the authority and the title to make a deal happen on the spot
A low risk, low cost market entry strategy - don't spend your own money making basic mistakes
Many of the UAE companies want to diversify their economies away from purely bsed on oil, they are receptive to a broad variety of new businesses
Education, government, charities, sports, tourism, telecomms are all opening up to outside influences
Use bilingual staff and low cost services, ensure fast turnaround of media and marketing materials
Opportunites to outsource some of your UK business to a low cost free enterprise zone
Provide cross-cultural training to your staff in call centres dealing with Arabic respondents

Make sure your business is part of the mix!